Call tracking

MediaHawk calls by source, campaign and keyword type. Times are UK as MediaHawk reports them; days bucket on the call's start date.

● connecting

compare with previous period

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Daily calls by channel

Stacked by channel · hover a column for the day's answered / missed / average length · click a channel in the legend to hide it (the axis rescales to what is shown).

Channel share

Share of all calls in the range. PPC = paid click id or paid medium; organic and direct calls carry no keyword.

Channel detail

PPC keyword class

Branded = the keyword contains a brand term (settings → Call tracking → brand terms). PPC calls only.

All calls

Average call length by channel

Answered calls only (status Successful).

When calls come in

Calls by hour of day and by weekday — darker = busier. Hover a cell for the count.

Campaigns

Top 40 by calls. Campaign = paid campaign, else UTM campaign, else the MediaHawk campaign. Δ needs "compare with previous period".

Keywords

Top 40 (last keyword, else first).

Sources

Top 20 source / medium pairs (last touch, else first).

Landing pages

Top 20 by calls.

Static numbers

Printed / offline numbers (call type static).

Latest calls

Newest 50, any date — refreshes when a call starts or its outcome lands.

AI summary

Gemini reads the numbers for this range and brand (never callers' numbers). Cached for a few hours per range; Refresh forces a new read.

Generate a summary for the selected range.

Sync & connection

MediaHawk REST → D1 every 10 minutes (trailing window re-pulled so late outcomes and edits land). Webhooks add "ringing now" rows the moment a call starts.

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Assumptions. Times are as MediaHawk reports them (UK); days bucket on the start date. Status Successful = answered, Unanswered = missed, Engaged = busy; average length uses answered calls only. Organic and direct calls have no keyword, so their keyword class is "unknown". Value, category and notes edited later in MediaHawk arrive on the next sync of the trailing window. Both brands share the account — a call that matches no DCB Legal rule counts as DCBL. Channel, keyword class, campaign and brand are derived when a call is stored: saving brand terms or channel / brand rules in Settings re-derives every stored call in the background (or press Reclassify).